MTV TO HAWK MTV-BRANDED COMPUTERS TO STUDENTS...
POTENTIAL TIME WASTE FACTOR SEEN TO RIVAL KISS ARMY
This phenomenal product virtually replaces the television, personal computer, DVD player and music CD/FM stereo. Just think about the impact this will have on dormitories, as well as homes and lofts with limited space, Bob Anderson, Lan Plus biz dev director gushes.
Adds The Register: And just think about the impact on the customer when it breaks - no TV, no PC, no DVD player, no radio. This is why the project is so risky for MTV - selling expensive kit which can break is a quick method of turning brand extension into brand suicide.