Sunday, February 16, 2003


Good to see that media-monopoly Clear Channel Communications is ready for war. According to this internal memo from Sacramento-based KFBK-AM,(published by, Clear Channel is working hard to make those opening hours of war coverage as smooth as a new episode of Friends. Some blurbs:

Our Coverage will be called America's War with Iraq In writing copy please call our coverage, 'LIVE In-Depth Team Coverage of America's War with Iraq.'

In the opening minutes of coverage blow off commercials. Contact me immediately. Be sure to discrep all commercials that are missed. We'll have a plan for making spots good.

Branding liners have been produced and are in the system. Michael please issue a memo making it clear where board ops will find this important imaging. Mike also make certain that our cross promos on the FMs all address Live in-depth team coverage of the War with Iraq on Newstalk 1530 KFBK

Anchors only, unless you think you can do a better job by jumping in and out of network long-form with local windows, stay with it. You can still start branding our coverage immediately with the bumpers already standing by in the system.

Don't forget, when appropriate use language like 'a Newstalk 1530 KFBK exclusive' 'a story you are only hearing on KFBK' or 'a story you heard first on KFBK'. Make sure we own being FIRST.

No comments: