Wednesday, October 29, 2003


Here's the secret of Spiderman coming to your kid's party - he comes as a guest. That's it! Jake had all his friend over this weekend for birthday #5 and about halfway through, Spiderman rolled up on the back of a motorcycle. The kids were stunned and flocked to him like - well, like a Super Hero in person. Full dress, no intro to the parents and absolutely no Spiderman-like talents on display. Instead, he starts playing with the kids. Tug of war. Potato sack races. Football. Bounce house. Then he sat and watched them eat lunch and finally helped sing happy birthday.

An hour later, the kids were thrilled and exhausted. Spiderman rode off down the street $125 richer. He came to play. What a wonderfully low-concept concept.

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